Richardson's Harley Davidson
Australia's premier Harley-Davidson dealer.
The RHD Blog
Articles posted by RHD Staff.
Harley-Davidson, more than a brand?
Article posted 15 August 2011
Harley-Davidson is considered one of the most recognisable brands in the world with Harley-Davidson’s being sold in many countries through the world. The brand is also considered most as a symbol of freedom and many consider owing a Harley-Davidson Motorcycle more than owning a brand of motorcycle, it is considered a lifestyle.
On the H-D website Harley describe their company Vision: we fulfil dreams inspired by the many roads of the world by providing extraordinary motorcycles and customer experiences. We fuel the passion for freedom in our customers to express their own individuality.
Black Coffee.com sums it up pretty well; they describe Harley-Davidson as a heritage brand that transcends social and economic boundaries. Harley owners don’t just buy a motorcycle; they buy into a lifestyle based around a shared set of values. The Harley-Davidson brand’s Story, Authenticity, Ritual, Icons, Community, Specialization, Lore, Language, and Rivalry have made it more than just a motorcycle. Harley has become what all great brands aspire to be. Harley is an icon that has been firmly imprinted in the minds of consumers. One of the oldest and perhaps the strongest brands in the motorcycle market, Harley riders often wait for months to get their bikes and are willing to pay a premium for that privilege.
What’s true of Harley-Davidson can’t be said about all heritage brands. Not because they don’t have great history, but rather that most fail to successfully tap into their brand drivers. When properly managed your heritage brand can obtain icon status.
Harley-Davidson is defiantly an icon brand, Harley-Davisson features in many movies and TV shows, more recently “Captain America” and TV shows like “Hawaii Five-O”, “Entourage”, “Sons of Anarchy” use the power and status of the Harley-Davidson Brand to connect with audiences worldwide. There have even been movies made about the Harley-Davidson life style, both old and recent movies such as “Easy Rider” and “Wild HOGS”. Many celebrities themselves also ride Harley-Davidson’s and embrace the freedom associated with the H-D lifestyle, it really is more than a brand and customer connect with Harley-Davidson.
The H-D "Cross Bones" on the set of Entourage.
Another website adds, its one thing for people to buy your product or service, but it’s another for them to tattoo your logo on their biceps! You can read more about H-D tattoos in a previous RHD blog: http://www.richardsonsharleydavidson.com.au/harley-davidson-a-toy-a-tattoo-a-lifestyle.html. Is there any another company in the world that works harder to build genuine relationships with their customers than the Harley-Davidson Motor Company? Harley-Davidson is an outstanding example of a company that has created loyalty through a pattern of steadfast interactions with its customers.
Many people dream of owning a Harley-Davidson and living the Harley-Davidson lifestyle. We would like to know what made you dream of owning a Harley-Davidson Motorcycle. Was it because of a movie you saw, a family connection? Let us know.
